Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
I think this is great quote from Steve Jobs but it is 100% true only for products with rather long development cycle; iPod, iPhone and iPad are amazing products with enormous amount of work and man hours put into them.
But if you’re in a niche where you don’t have to build a factory to deliver a product like online business owners, bloggers, authors, public speakers, coaches, software developers, information marketers… the only way to deliver killer product that people want to buy is to ask them what they want. One of the great ways to do this is to survey current customers, your email list, browse popular forums in your niche to see threads with a lot of views, check out news stories. Your current customers are the source of best ideas how to improve your product or service, they know better than anybody else what they want and need. Nowadays almost any business have an online presence, one of the fast ways to improve your product or service is to get valuable feedback from your customers in real time by implementing one of the customer feedback solutions like: